Rainbow Brite


Who else remembers Rainbow Brite from the 1980s? The franchise wasn’t aimed at guys, but I still liked the character—and, no, I’m not the only guy willing to stand up and publically admit to liking Rainbow Brite!

Now, at 38-years-old, married, and with a 6-month-old daughter, I’ve been thinking about over animated cartoons from my childhood. “Rainbow Brite” is one I keep mentally revisiting—with admittedly fuzzy memories. I’ve looked on-line, hoping to find the original “Rainbow Brite” films and TV series from the 1980s on Blu-Ray. Hasn’t happened, though I have turned up a few on DVD. I plan to buy those for my daughter someday soon, by the way. And, yes, I plan to, quite happily, sit and watch them with her.

These Internet searches make me sad. Apparently, there has been no new official “Rainbow Brite” projects since the late 1980s. Why? So many other 80s properties have made a resurgence in recent years—”He-man and the Masters of the Universe”, “G.I.Joe”, “My Little Pony”, “Strawberry Shortcake”, “Care Bears”, “Smurfs”, etc. Why hasn’t there been a new “Rainbow Brite” series created? Or a new theatrical “Rainbow Brite” feature film? Traditional, hand-drawn cel animation, or CGI—Rainbow Brite’s world would work in either.

Please allow this to be my official request to be brought on board a new “Rainbow Brite” project—film, TV, or both. Hallmark Cards produced the franchise in the 1980s. I’ve no idea who owns it now. But, whomever controls the “Rainbow Brite” franchise now, if you’d like to have a bestselling, award-winning author with a large amount of fantasy writing experience, and some screenwriting experience, aboard a new “Rainbow Brite” project or franchise, I’d dearly love to be hired onto such a project. It would be a true joy to work on such a project—both for myself as a “Rainbow Brite” fan from way back, and to create something special for my daughter to enjoy. You have my word that I want to stay true to the original tone and feel of the franchise, and not do what has been done to many others such properties. In other words, I have no desire to see “Rainbow Brite”…”modernized”…shall we say, and filled with crude humor. I want to work on a “Rainbow Brite” project that is pure “Rainbow Brite” to its core.

Scott Harper


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